The way to Cross the Chasm
I was very impressed when I first read Fang Jun’s blog on Geoffrey A. Moore’s Crossing the Chasm. With the point that for most new technology, new product and new companies, there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists), Moore has presented this famous diagram of ‘the big scary chasm’ in this book.

When I first joint haibao.cn, I thought it was a site just standing by the edge of this chasm. We have almost 500k users and over 3 million page views everyday. Pretty good for a team of 15 and a company for only 2 years. However, I am still very eager to know how to help this company to jump over the big scary chasm and reach the market of early majority.
I thought about many ways, say cooperation with other media and do marketing stuff. But after four month, my experience in this special start up company gives me some other views. I used to believe that what determined whether a company or product can survive the journey from the early adopters to the early majority is in the the product itself or the marketing investment. Now, what I realize more is that, some start up company might be restricted by themselves. Just like a new born baby, besides all the threatens a baby should face to, he or she must face some trouble within the body as well.
The threatens within the company might comes from the founders themselves, the employees and disharmonious comes all the way when the company fast gaining market.
Well, it might take so much to talk about this issue and I guess I would try my best to put them here as a mark for my brand new journey in this growing company.





